ACCIDENTS

IPG-X

VW

DIRECTOR

This campaign for VW Insurance showcases a playful series of vignettes that highlight the everyday accidents we know all too well. Produced in collaboration with IPG-X this campaign was brought too life by myself and the team at Toast, where I led all aspects of scripting, casting, locations and post.



LOOK AFTER THE THINGS YOU LOVE

IPG-X

BENTLEY

DIRECTOR

I collaborated with Toast and IPG-X to direct the first campaign in a new, experience-led approach for Bentley. My aim was to capture the thrill of winter rides across the Peak District, using a combination of intimate close-ups, quick cuts and immersive sound design to showcase the synergy between car, bike, and rider.


DRIVEN BY CHANGE

THE & PARTNERSHIP

MCLAREN X VUSE

CO-PRODUCER / DIRECTOR


My winning pitch for this campaign focused on celebrating Rabab Tantawy and her Nubian-inspired art, whilst highlighting McLaren's reflective details through long exposure light painting. The film quickly became McLaren's most interacted-with livery release campaign to date, with over a million views within 12 hours of its launch.

KAPPA X ALPINE - PIERRE GASLY

RICH LONDON

KAPPA X ALPINE

PRODUCER


In collaboration with Rich London, Alpine and Kappa I produced this short film exploring the F1 driver Pierre Gasly’s pre-race routines. 

MAKE TIME FOR SUMMER

THE & PARTNERSHIP

LEXUS

PRODUCER / DIRECTOR


Delivered a luxury aesthetic while appealing to the adventure lifestyle market by casting ex-pro kitesurfers and utilising documentary-inspired cinematography. Launched across Lexus Europe’s social channels to advertise their summer accessories range

NEVER SETTLE

VERVE

GUINNESS

DIRECTOR



The first of a series that discusses inclusivity and the future of women’s rugby with professional rugby players. Launched across Guinness's social channels throughout the TikTok Women’s Six Nations