OBJEKT - SENIOR PRODUCER
NEVER SETTLE
VERVE
GUINNESS
The first of a series that discusses inclusivity and the future of women’s rugby with professional rugby players. Launched across Guinness's social channels throughout the TikTok Women’s Six Nations
DRIVEN BY CHANGE
THE & PARTNERSHIP
MCLAREN X VUSE
My winning pitch for this campaign focused on celebrating Rabab Tantawy and her Nubian-inspired art, whilst highlighting McLaren's reflective details through long exposure light painting. The film quickly became McLaren's most interacted-with livery release campaign to date, with over a million views within 12 hours of its launch.
MAKE TIME FOR SUMMER
THE & PARTNERSHIP
LEXUS
Delivered a luxury aesthetic while appealing to the adventure lifestyle market by casting ex-pro kitesurfers and utilising documentary-inspired cinematography. Launched across Lexus Europe’s social channels to advertise their summer accessories range.
KAPPA X ALPINE - PIERRE GASLY
RICH LONDON
KAPPA X ALPINE
In collaboration with Rich London, Alpine and Kappa I produced this short film exploring the F1 driver Pierre Gasly’s pre-race routines.
ACCIDENTS
IPG-X
VW
This campaign for VW Insurance showcases a playful series of vignettes that highlight the everyday accidents we know all too well. Produced in collaboration with IPG-X this campaign was brought too life by myself and the team at Toast, where I led all aspects of scripting, casting, locations and post.
LOOK AFTER THE THINGS YOU LOVE
IPG-X
BENTLEY
I collaborated with Toast and IPG-X to launch the first campaign in a new, experience-led approach for Bentley. My aim was to capture the thrill of winter rides across the Peak District, using a combination of intimate close-ups, quick cuts and immersive sound design to showcase the synergy between car, bike, and rider.
NEXT - MY DENIM
BBH
NEXT
This film launched Next’s My Denim campaign, which resulted in 27.5% growth in their Denim category and placed Next in the number 1 slot for Denim in the UK.
MR.H
SAS AIRLINES
‘Time Free Zone’ reached 2.45 billion people, making it one of the most successful destination marketing campaigns ever. The creative concept showcased the unique freedom granted by Norway’s midnight sun which generated overwhelming interest worldwide.